UndrDog Hemp — Static Gen v2

Product

Select a product to swap its spec sheet and reference image pack. Each product has its own curated set of brand-required + active product refs.

Product Reference Pack

Canonical product anchors for the selected product. Every static prompt MUST reference at least one of these by slot.

Brand DNA — Quick Reference

Brand-level identity. Applies across all products. Full document at brand-dna/BRAND-DNA-UNDRDOG-HEMP.md.

Image Generation Prompt Modifier

Photographed in clean studio key-light with warm-neutral grade, deep #000 black tee against #FFFFFF white or #F4F3ED warm-kraft backgrounds. Brand mark in burnt #EC612A orange — Obvia condensed-sans ALL-CAPS display, Nimbus Sans body. Male subject framed waist-up emphasizing bicep grip and torso silhouette, or product isolated on white. Mood: defiant blue-collar masculinity, anti-polyester founder posture, heavyweight tactile claim. Minimal props, high contrast, no eco-soft poetry. Always show the orange ud hem tag.

Palette

#EC612A

#000000

#FFC400

#F08700

#F4F3ED

#E8E0D5

#39190A

#B22222

Typography

Display: Obvia (Fontspring / Mostardesign) — condensed sans, ALL-CAPS, black weight, tight tracking
Body: Nimbus Sans L (Helvetica clone) — mixed case, bold mid-paragraph emphasis
Fallback: Helvetica, Arial, sans-serif

Voice (5 adjectives)

1: Defiant
2: Profane-adjacent (PG-13 swagger)
3: Blue-collar earnest
4: Anti-establishment / founder-led
5: Cocky-funny

DuraFlow™ Blend (locked across all products)

Composition: 51% hemp / 31% bamboo / 18% organic cotton
Patent: patent-PENDING (never "patented")
Guarantee: Lifetime warranty · 0 PFAS · 0 polyester · 0 microplastics
Public mark: Orange ud embroidered hem tag (tees), tone-on-tone logo (boxer brief), embroidered placket logo (polo)